Week 6: Steak and Guinness Pie

"Steak and Guinness Pie" from Jamie Oliver's Jamie at Home (Channel 4, UK) 

Week 6: Steak and Guinness Pie
Mo 2.27/We 3.1
Read: TABLE—Ten: Who Owns the Seed? – Twelve: Deconstructing Dinner: Genetically Engineered, Organically Grown
Class: Reading Discussion; Multimedia presentations; Lecture—“Toward a Consensus: The Rogerian Argument”
Due: DRAMATISTIC PENTAD*

*Can be submitted as late as  Mon 3.6

Upcoming:

Week 7: Punjabi Chicken with Spinach
Mo 3.6/We 3.8
Class: Reading Discussion; Multimedia presentations
Due: REFLECTION 4

Dramatistic Pentad: Food Commericals

Burke’s Dramatistic Pentad offers us a useful tool for deciphering the motivations behind the barrage of food advertising to which we've become accustomed. Food advertisements, as we know, that hold tremendous sway over consumers’ purchasing and eating habits. Below you will find three sets of commercials from different segments of the food industry: health food, soft drinks, and fast food. You will use the Dramatistic Pentad to identify specific rhetorical elements in one commercial from each group. Additionally, you will analyze the ratio between two elements.

Directions:
1. Choose one commercial from each of the three groups. Also, choose one ratio with which to examine all three ads (e.g. purpose:agent, scene: agency).
2. Using the Dramatistic Pentad, identify what you believe to be each of the five elements (agent, agency, etc.) for each commercial (or “artifact”), using this model below:

Commercial: 
Kellogg’s “Start the Day Write”

Description: 

A boy sluggishly wakes up for school. After a bowl of Kellogg’s Frosted Flakes, the he is more animated. Later at school, the boy enthusiastically answers his teacher’s questions thanks to the boost he got from the cereal.

The Dramatistic Pentad:

1. Act: A boy’s morning sluggishness is only helped by eating a bowl of Frosted Flakes cereal.
2. Agency: In order to pep up her sleepy son, the boy’s mother purposefully serves him a sugary breakfast cereal.
3. Agent: The boy’s mother, who serves her son a sugary cereal in order to wake him up.
4. Scene: Split between his home and his classroom.
5. Purpose: The boy’s mother, needing an efficient means to ready her sleepy son for school, feeds him a bowl of sugary cereal. She succeeds in that he is very engaged soon after in school.

3. In one page, examine how your chosen ratio functions in each of the three commercials. For example, what is revealed by examining the ads through this specific ratio? Are there similarities? What are the differences? You might also consider how this particular ratio informs us versus another.

Choose one commercial from each of the following groups for your analysis:

Health food companies-

• "Plant-Powered Cereal" from Kashi 
• "You Can See Our Quality" from Bob's Red Mill
• "We Believe in Real Food" from Whole Foods Market

Soft drink companies-

• "Break Up" from Coca Cola
• "Puppymonkeybaby" from Mountain Dew
• "LeBron James is a Sprite Endorser and So is His Friend Lil Yachty" from Sprite

Fast food companies-

• "Bacon 3-Way Burger 'Fantasty'" from Carl's Jr.
• "Or Something" from Panera Bread
• "Feast - $1 All Day" from Taco Bell

Requirements:

• MLA Style

Due:  Wed 3.1 (or Mon 3.6)

Food News 2.21.17

• Iceland's president: I'd ban pineapple as a pizza topping if I could (Huffington Post)
• Snow Brand Coffee Soft is the Japanese coffee butter you've always wanted (Geek)
• It's a real thing: The Giant Mac n’ Cheetos Doughnut (Uproxx)
• Starbucks is coming to Italy (Vice)
• Here are 15 protein boosters for shakes and smoothies that don't require powder (Men's Health)
• Hostess is turning your favorite childhood treats into ice creams (Scary Mommy)

Week 5: Chocolate Ganache Cupcakes

"Chocolate Ganache Cupcakes" from Ina Garten's Barefoot Contessa (Food Network, USA)

Week 5: Chocolate Ganache Cupcakes 
Mo 2.20/We 2.22
Read: TABLE—Seven: Is GE Food Risky to Eat? – Nine: Weeds, Gene Flow, and the Environment Class: Reading Discussion; Multimedia presentations
Due: REFLECTION 3

Upcoming:

Week 6: Steak and Guinness Pie
Mo 2.27/We 3.1
Read: TABLE—Ten: Who Owns the Seed? – Twelve: Deconstructing Dinner: Genetically Engineered, Organically Grown
Class: Reading Discussion; Multimedia presentations; Lecture—“Toward a Consensus: The Rogerian Argument”
Due: DRAMATISTIC PENTAD

Food News 2.18.17

• It's science: Study says non-fat chocolate milk is the best post-workout drink (Independent)
• Bay Area restaurants join the "Sanctuary Restaurant Movement" (San Francisco Chronicle)
• Why Starbucks can't restock this $150 mug fast enough (Delish)
• American food "sell by" labels get much-needed simplified makeovers (Treehugger)
• Foods which are surprisingly heart-healthy (Fox News)
• Five great kitchen gadgets under $10 now available from Amazon (Top World)

Reflection 3: A Fish to Fry—Seafood and You

Seafood is often a love-it-or-leave-it endeavor for people. While some will eat anything (and everything) from the sea, others are pickier (e.g. "I love shellfish, but not fish"). Even its health benefits aren't always enough to sway some people. In fact, if you're not a fan of seafood, the smell alone can be difficult to get past. But for seafood lovers, the aroma of a grilled fish, for example, can instantly trigger pangs of hunger. What do you like or dislike about seafood? Are you open to tasting different types? Do you get excited at the thought of a steaming bowl of cioppino or a broiled swordfish steak? Or do those thoughts trigger your gag reflex? Finally, in your experience, what is the most challenging seafood to embrace? Sardines? Caviar? Squid? Oysters? Sashimi?

Include at least two of the following in your discussion:

• 'Sorting Out the Risks of Fish" (New York Times)
• "No Way, No How, No Fish!" (Cooking Light)
• "What the Remedy for Hating Seafood?" (Serious Eats)
• "The Go-To Fish for People Who Hate Fish" (Bon Appétit)
• "Forget Being a Veggie—It's Healthier to be a Pescetarian" (Daily Mail)
• "Fish: Friend or Foe?" (Harvard University)

Required:

• MLA Style
• 1.5 pages in length
• Works cited page

Due: We 2.22

Week 4: Egg Fu Yung with Roasted Red Pepper and Sweet Chili Sauce

"Egg Fu Yung with Roasted Red Pepper and Sweet Chili Sauce" from Ching He Huang's Chinese Food Made Easy (BBC, UK)

Week 4: Egg Fu Yung with Roasted Red Pepper and Sweet Chili Sauce
Mo 2.13/We 2.15 Read: TABLE—Four: The Tools of Genetic Engineering – Six: Who Can We Trust? Class: Reading Discussion; Multimedia presentations; Lecture—“Inside the Narrative: Burke’s Dramatistic Pentad?” and “Reading for College: A How-To”
Class: DIAGNOSTIC ESSAY; Reading Discussion
 Due: REFLECTION 2

Upcoming:

Week 5: Chocolate Ganache Cupcakes
Mo 2.20/We 2.22
Read: TABLE—Seven: Is GE Food Risky to Eat? – Nine: Weeds, Gene Flow, and the Environment
Class: Reading Discussion; Multimedia presentations
Due: DRAMATISTIC PENTAD

Food News 2.7.17

• Budweiser faces conservative backlash after pro-immigrant Super Bowl ad (Mashable)
• Pro-Trump, pro-gun coffee company takes on Starbucks ' "anti-American" stand (Business Insider)
• Starbucks shoots back: So far, we've hired 8,800 of our promised 10,000 veteran hires (Food & Wine)
• $18: The cost of America's most expensive cup of coffee (Money)
• Here are the most popular Girl Scout Cookies in every state (Time)
• Australian mom shamed by school for sending chocolate cake inside her daughter's lunch (Good Housekeeping)

Multimedia Presentations

As you know, this semester you and a classmate (or classmates) will be responsible for a 10-minute multimedia presentation.

Requirements:

• The work distribution is up to each group, though it should be somewhat equitable 
• The presentation must be approximately 10 minutes in length—everyone must present at least part of the time 
• There should be 10-12 slides, including at least one video clip (no more than 2-3 minutes in length) 
• On the day of your presentation, email your presentation (or a link) to me at dhdelao@gmail.com. 

You may utilize any presentation program you like (e.g PowerPoint, Prezi, Keynote). However, please sort out any technical issues before your presentation date (our room's projection system can be found throughout campus). Groups may be docked for a lack of preparedness.

The best presentations will:

• Have an introductory slide which contextualizes the topic—very important 
• Use words economically 
• Include visually interesting illustrations—gifs are also acceptable 
• Avoid a heavy use of animation and effects 
• Have a style that complements the subject matter and strikes the appropriate tone 
• Engage the class through a conversational style, utilizing questions and/or activities 
• Embed a relevant video or audio clip (e.g. YouTube, SoundCloud)—ad blockers are time savers 
• Conclude with a slide that summarizes the topic—also very important 

This is an opportunity to be creative, so feel free to have fun with the visual design of your presentation.

Lower scoring presentations might:

• Begin without an introductory slide and/or fail to offer any context upfront 
• Be thinly researched 
• Allow visuals to overrun their content or lack a cohesive style 
• Fail to engage the class in any meaningful way—this is often achieved by reading an entire presentation 
•  Lack multimedia End without a concluding slide 

Remember, you must provide your own laptop. Also, Macs will require an Apple-specific adapter to connect to the university’s projection system. Newer model PCs with HDMI-only connections will also require special adapters.

Presentation topics:

1. Starbucks: Inside the Empire
2. Aphrodisiacs: The Myths and Realities
3. The Irish Potato Famine of 1845
4. In the Mess Hall: What Soldiers Eat
5. A History of the American Breakfast
6. The Foods of Colonial America
7. The Science of Taste
8. Food on Film: Four Iconic Scenes
9. Tailgating: The Essential Guide
10. Food of the Gods: Food in Religion
11. Just One of the Guys?: Understanding Women and Alcohol
12. A Brief History of Cannibalism
13. The Six Healthiest Foods You’re Not Eating
14. The Rise (and Fall) of the Gourmet Cupcake
15. Dining at the White House: State Dinner Protocol
16. Nachos, Mozzarella Sticks, and Fortune Cookies: How America Transformed Mexican, Italian, and Chinese Foods
17. Clean, Separate, Cook, and Chill: Basic Food Safety
18. Cooking 101: Five Techniques Everyone Should Know
19. A Brief History of Dessert
20. The Foods of Fairy Tales
21. BBQ: An American Love Affair
22. All About Food Trucks
23. Chocolate 101
24. Now on Sale: The Psychology of Supermarkets 

Sec. 1:

1. Week 6: Aya A./Ben W. - Starbucks: Inside the Empire
2. Week 6: Cesar L./Avie R./Devina M.- Food on Film: Four Iconic Scenes
3. Week 7: Samuel J.- A Brief History of Dessert
4. Week 8: Kamerie G.- A Brief History of Cannibalism 
5. Week 8: Sharlene T./ Laura D. - All About Food Trucks
6. Week 9: Alejandra G./Jay H. - Tailgating: The Essential Guide
7. Week 9: Jason H./Gladys H. - Cal Eats: In-N-Out, California Pizza Kitchen, and Jamba Juice
8. Week 10: Connie T./Kayla S./Natalie T. - Chocolate 101
9. Week 10: Ritika S./Andy K.- The Six Healthiest Foods You’re Not Eating 
10. Week 12: Phuong N./Khim P. - Cooking 101: Five Techniques Everyone Should Know
11. Week 14: Rahul K./Kimmy D./Crimsun K. - The Foods of Fairy Tales
12. Aishwarya V.

Sec. 3:

1. Week 6: Sendy T./Justin L./Serena L. - Nachos, Mozzarella Sticks, and Fortune Cookies: How America Transformed Mexican, Italian, and Chinese Foods
2. Week 6: Eliana B./Diana N. - The Six Healthiest Foods You’re Not Eating 
3. Week 7: Arjun M./Sammi H. - Food on Film: Four Iconic Scenes
4. Week 7: Amrik A./ Rana E. - Doughnuts 101
5. Week 8: Emerson C./Ali B. - Now on Sale: The Psychology of Supermarkets
6. Week 8: Liliana C./Joseph F. - In the Mess Hall: What Soldiers Eat
7. Week 9: Emily M. - A History of the American Breakfast
8. Week 9: Justin C. - Subway: An Overview
9. Week 10: Alberto A./Jessica B. - Tailgating: The Essential Guide
10. Week 11: Alisa M. - Chocolate 101
11. Week 12: Gaby M./Alonda L. - The Foods of Fairy Tales
12. Week 12: Francisco Z./Kiefer B. - Starbucks: Inside the Empire
13. Week 13: Sancia S./Zariah W. - Food of the Gods: Food in Religion
14. Week 13: Lindsey W.- The Rise (and Fall) of the Gourmet Cupcake
15. Week 13: Sinjin D. - Clean, Separate, Cook, and Chill: Basic Food Safety

Reflection 2: A Wasted Education—On Binge Drinking in College

Much to the chagrin of universities and parents everywhere, binge drinking—drinking excessively with the intent of becoming highly intoxicated—is now a common part of college life in America. In fact, binge drinking is now so ingrained into the fabric of contemporary college that some universities have even begun including information about the dangers of the excessive consumption of alcohol into their freshman orientations. It is difficult to argue that we are not in an era when many young people drink only to get drunk, but is it, as some suggest, an epidemic? How has binge drinking affected your own college experience? What do you believe will be the long-term effects of such practices on students? Finally, what do you believe universities can do to curb this practice?

Include in your discussion at least two of the following:

• "Early Drinking Behavior Has Lifelong Effect" (Yale Daily News)
• "College Women: Stop Getting Drunk" (Slate)
• What Happened When This College Student Drank Too Much, Too Quickly" (Washington Post)
• "The 'Keg Stand Queens' of College Binge Drinking" (Slate)
• "Binge Drinking: "I Black Out Almost Every Single Time I Drink”(Iowa Public Radio)
• "It’s Brain Science: University Fights Binge Drinking with Meditation" (NBC News)

Required:

• MLA Style
• 1.5 pages in length
• Works cited page

Due: We 2.15

Week 3: Coconut Chia Pudding

"Coconut Chia Pudding" from Dan Churchill and Hayden Quinn's Surfing The Menu: The Next Generation (ABC, Australia)

Week 3: Coconut Chia Pudding

Mo 2.6/We 2.8 

Read: TABLE—One: Cultivating Rice in Nihe, China and Davis California – Three: The Tools of Organic Agriculture 

Class: Presentation sign-ups; Lecture—“Crafting the Essay: Writing as a Process” and “A Multimedia Presentation How-to” 

Due: REFLECTION 1 

Upcoming:

Week 4: Egg Fu Yung with Roasted Red Pepper and Sweet Chili Sauce 
Mo 2.13/We 2.15
Read: TABLE—Four: The Tools of Genetic Engineering – Six: Who Can We Trust?
Class: Reading Discussion; Multimedia presentations; Lecture—“Inside the Narrative: Burke’s Dramatistic Pentad?” and “Reading for College: A How-To”
Class: DIAGNOSTIC ESSAY; Reading Discussion
Due: REFLECTION 2

Food News 2.1.17

• 1.3 billion: The number of chicken wings Americans will eat for the Super Bowl (Forbes)
• Trump's Muslim ban prompts Starbucks to pledge to hire 10,000 refugees (Vice)
• ... and Trump supporters start boycott (Fortune)
• In Cambodia, tarantula is on the menu (CNN)
• Football stadiums are upping their food game (New York Times)
• British town struck by mysterious food thrower (NPR)